Bad designs have taken us for a ride.

how about a revenge?

let's design for Humans
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This is how we do

Click the button below to see the process of our innovation

An intense part of our internal and often external UX workshop, it helps us pull different teams together to come up with multitude of ideas (diverge) that eventually get filtered in a sequence of convergence to retain only good ideas to go forward with.
Properly framed design challenges drive toward ultimate impact of the project or product to its intended audience. With this exercise we get to know the precise problem we are trying to solve with this product.
The purpose of personas is to create reliable and realistic representations of our key audience segments as a reference for the entire UX lifecycle. Its a step to identify who the masses in terms of our users (humans) are and what are the edge cases we are dealing with?
Short yet descriptive narrative of what the user’s goal of using a product. It also helps us define the user types. User stories help our team empathize with our target users and feel what they feel.
UX is also like science. We conduct ample research on the subject matter and its related areas to help us come closer to the design challenge and its potential solution.
Information Architecture provides kind of orientation for the audience and can influence the product experience in a big way, we build mental models based on the learning through various steps. IA forms the crux of your entire product content and how the user (humans) perceive them.
Wireframes are first few communications that spins out our minds attempting to solve the design challenge in hand. Wireframes are essentially a visual representation of tentative content layouts, user interface and some branding elements.
Proof of Concept (PoC - as we call it) is a step by which we connect the various interaction of the user (humans) with the product and bring about to life some early visual design and technical feasibility as to prove if this theory can be practically applied.
Finally the time arrives when both ILM UX team and our client’s team are comfortable with the solution proposed (though we keep refining them in an iterative mode throughout the engagement). Its a step where our visual designers play their cards of imagery, typography, colours, micro interactions & animations etc. to add aesthetic appeal to the product.
Think of this like a master modeling of your product’s bricks and mortar. Development of UI components include complete user interface architecture & development of each component (buttons, navigations, lists, icons, sliders etc) which finally are assembled to form various screens, pages, layouts etc.
Backend teams engage in developing various backend services, APIs and data sources that ultimately feed content to the product. Our teams are technology agnostic - we can deliver in open source platforms as well as Microsoft and some hybrid platforms.
Towards the end of our finishing line of delivery for each iteration, data integration is when the product features comes to life for the the very first time. This is an exciting moment for our teams and our clients. With some rigorous testing its time to celebrate that portion of delivery.
Design Challenge
User Stories
Info. Arch.
Proof of Concept
Visual Design
UI Components
Backend Systems
Data Integration
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Some of the Brands we've worked for

Reach us


ILM UX Pvt. Ltd.

707, Rupa Solitaire,
Millennium Business Park (MBP),
Mahape, Navi Mumbai
INDIA – 400710.
+91 22 2778 2776

ILM Innovates Technologies W.L.L.

2504, Building 1565,
Road 1722, Block 317,
Diplomatic Area,
Kingdom of Bahrain.
+973 3373 2402